While it is good news for the planet that sustainability is a growing factor in consumer purchasing decisions, the bad news for advertisers is that making even the most basic environmental claim has become increasing difficult.
The CMA recently found that around 40% of green claims made online could be misleading, now both the ASA and the CMA are clamping down on misleading and ambiguous green claims.
If the CMA investigates or fines you for “greenwashing”, or if the ASA upholds a complaint, there is a risk of reputational damage which might put you at a competitive disadvantage.
This webinar will help you navigate the current requirements when it’s time to talk green.
In this webinar, we will consider:
- The most important ASA decisions of the latest 12 months and the latest advice on 'net zero'.
- Key CMA investigations into greenwashing
- The significance of legal action against KLM and the directors of Shell.
- The potential implications of the Digital Markets, Competition and Consumer Bill.
Who should attend?
This session is for anyone involved in advertising, marketing or promotional campaigns (whether from agencies, brands or platforms) – including in house counsel, regulatory and business affairs experts and marketing professionals.
When will it take place?
It will take place online on 15 June 2023 at 4pm UK time (lasting 60 minutes)