In our first Route to Market series article, Fleur Chenevix-Trench and Alan Hunt discuss how to create, and contract for, the most effective supply chain.

There are many different routes to getting a product to market. From simple supply chains where a sole proprietor has limited suppliers and a single retail outlet, to complex supply chains involving multiple retail outlets, outsourced manufacturing, outsourced marketing and distribution, along with a web of suppliers and a network of logistic providers…

Click here to read the complete article: Lewis Silkin - Routes to Market Series: Contracting